AI customer chat for your website
Your AI-powered employee, on duty 24/7
Kelma learns your website and documents, then answers your visitors instantly — in their language, in your brand, on every page. It captures leads while you sleep.
No credit card required · Set up in about 5 minutes
Live on your site in three steps
No developers, no training data wrangling, no prompt engineering.
Feed it your content
Point Kelma at your website — it finds your pages by itself. Add PDFs, links, or pasted text for anything else.
Make it yours
Name it, pick your colours and avatar, write its personality (or let Kelma draft one), and choose what it may talk about.
Embed anywhere
Copy one line before </body> for a chat bubble, or drop an iframe inline. Works on every website builder.
<script src="https://kelma.chat/embed.js" data-kelma="your-agent-id" async></script>Everything a great support hire would do
Powered by state-of-the-art AI — tuned to stay on-brand and on-topic.
Learns your whole site
Give it your address and Kelma discovers your pages via your sitemap, reads them, and keeps the knowledge organised by page and section.
PDFs, links & notes too
Price lists, brochures, internal FAQs — upload PDFs, add single links, or paste text. Re-sync a source anytime it changes.
Sticks to the facts
Restrict answers to your content and Kelma will never invent prices or policies — it hands off to your team instead.
Captures leads
A contact form appears exactly when you choose. Submissions hit your email instantly and your dashboard keeps the full conversation.
Transcripts to your inbox
Read every conversation in a clean three-pane inbox, or have transcripts emailed to you automatically after each chat.
Yours, visibly
Colours, avatar or your own logo, welcome message, suggested questions, bubble position and size — matched to your brand, previewed live.
Step in anytime
Take over any conversation and reply yourself, live from the inbox — the AI steps aside and hands back when you're done.
Books the meeting itself
Connect Cal.com or Calendly and the agent checks real availability and books the meeting in the chat — then syncs the contact to your CRM and pings your team where they work.
Knows how it's going
Sentiment, intent, and a one-line summary on every conversation, plus weekly stats — see what visitors want at a glance.
Your visitors won’t wait
Most enquiries arrive outside office hours — and most visitors leave before the first human reply.
- Enquiries wait hours — or until Monday
- Visitors bounce to a competitor's site
- The same five questions, answered by hand, forever
- After-hours traffic converts to nothing
- Every question answered in seconds, 24/7
- Answers grounded in your actual content
- Hot leads captured with context attached
- You read the transcripts over coffee
Questions, answered
Do I need to know how to code?+
No. You paste your website address, Kelma reads it, and you copy one line onto your site — most site builders (WordPress, Wix, Squarespace, Shopify, Webflow…) have a spot for it. That's the whole setup.
What can I train my agent on?+
Your website (Kelma crawls it and finds the pages automatically), individual links, PDFs like brochures and price lists, and plain text you paste in. You can re-sync any source whenever your content changes.
Will it make things up?+
You can restrict your agent to answer only from your content. When it doesn't know, it says so and points the visitor to your team instead of guessing — no invented prices, no invented policies.
Does it speak my customers' language?+
Yes — the agent automatically replies in the language the visitor writes in, whatever language your source content is in.
How does lead capture work?+
You choose when the contact form appears — before the chat starts, after the first reply, after a few messages, or on demand — plus which fields it asks for and where submissions are emailed. Every lead also lands in your dashboard with the full conversation attached, and can be forwarded to Zapier, Make, or your CRM via webhook.
Can a human take over the conversation?+
Yes. Open any conversation in your inbox and reply — the AI pauses for that chat and the visitor sees your message appear live, marked as coming from the team. Hand it back to the AI whenever you're done.
Can I remove the “Powered by Kelma” badge?+
Yes — every paid plan removes the branding. The free plan keeps it.
Is VAT added at checkout?+
No. Prices are final — no VAT is added or charged: Kelma is operated by a person registered as exempt under article 11 of the Value Added Tax Act (Malta), VAT Reg No 3297-8402.
Can I cancel anytime?+
Yes. Cancel in one click from your billing portal; you keep your plan until the end of the paid period and your data stays yours.
Give your website a voice
Your first agent is free — 100 messages a month, trained on 10 pages, live in minutes.